Shark and Ninja Products Now Available Across Thailand Through Power Buy Partnership
Power Buy, a subsidiary of Central Retail, has officially launched SharkNinja, a leading American appliance brand, in the Thai market. This partnership marks a significant milestone for Thai consumers, introducing innovative and high-quality home solutions from a globally recognized brand. PB Logistics Co., Ltd. has been appointed as the exclusive distributor in Thailand, with the market launch set for Q1 2025 in collaboration with Power Buy. SharkNinja products will be available in 20 Power Buy stores across Bangkok and key tourist provinces, as well as online platforms.
The partnership encompasses all SharkNinja APAC product categories, ranging from premium home and kitchen solutions to renowned beauty products. With a legacy spanning several decades, SharkNinja has evolved from an early-stage appliance pioneer into a trusted multi-billion-dollar brand portfolio across 33 subcategories, including home, kitchen, and beauty products. Driven by two core brands—Shark and Ninja—SharkNinja has a proven history of market disruption, boasting over 4,500 patents globally, five innovation centers, and net sales exceeding USD 4 billion.
Mr. Udai Kunzru, President of SharkNinja APAC, stated, “We are thrilled to partner with Power Buy to officially introduce SharkNinja’s groundbreaking products to consumers in Thailand. This collaboration represents a key milestone in our Asia Pacific growth strategy, enabling us to enter a new market and deliver our exceptional Shark and Ninja innovations to a wider audience.”
“We firmly believe that Power Buy’s extensive expertise in Thailand’s retail appliance sector and its robust distribution network make them an ideal partner to help us achieve our ambitious regional goals,” Mr. Udai added.
Mr. Suwin Koseeumnuay, President of Power Buy Co., Ltd., under Central Retail, commented, “Power Buy is honored to bring SharkNinja, a world-class brand known for its innovative products, to the Thai market. This partnership not only strengthens Power Buy’s portfolio but also meets the evolving needs of modern consumers. Shark and Ninja products will debut in Q1 2025 at 20 Power Buy stores in Bangkok and major tourist destinations, including Pattaya, Phuket, Hat Yai, Khon Kaen, and Chonburi. Additionally, a shop-in-shop model will be available at CentralWorld, Central WestGate, and Central Ladprao, with plans to expand to 40 physical stores and online platforms by year-end.”
The initial product lineup will feature three main categories:
- Shark Home – Premium cordless vacuum cleaners.
- Shark Beauty – Iconic hair dryers, with South Korean actress Han So-hee as the brand ambassador.
- Ninja Kitchen – Smart kitchen appliances, including dual-zone air fryers, blenders, electric grills, ice cream makers, and ovens.
Consumers can look forward to exclusive launch promotions, including discounts of up to 37%, available at all 20 Power Buy branches and online at www.powerbuy.co.th. Additional benefits include 0% installment plans for up to 10 months with participating credit cards and an extra 12.5% discount for The 1 cardholders. For more details, customers can contact the Power Buy Call Center at 1324, Line @powerbuy, or visit the official Power Buy Facebook page.
“The launch of SharkNinja represents a major milestone for Power Buy in bringing world-class innovation to the Thai market. This collaboration is aimed at meeting the demands of modern consumers seeking advanced and efficient products. We are confident that the SharkNinja brands will be warmly embraced by Thai consumers,” concluded Mr. Suwin.
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