The Pizza Company is rolling out its biggest campaign of the year, ‘Buy One Get One Plus,’ offering unbeatable value across all toppings, all crusts, and all ordering channels. Customers can enjoy two pizzas starting at just 279 baht, along with three exclusive perks: free delivery, a Buy One Get One deal on chicken wings, and a 500-baht discount voucher. Running from 20 February – 20 April 2025, the campaign is expected to drive sales growth and expand the customer base.
Mr. Patt Pongwittayapipat, General Manager of The Pizza Company, a subsidiary of The Minor Food Group Plc., emphasized that the campaign aligns with customer demand for value-driven promotions. The ‘Plus’ concept maximizes benefits, with three rollout phases: free delivery (20 Feb – 12 Mar), Buy One Get One chicken wings (13 – 31 Mar), and free delivery (1 – 20 Apr). The Pizza Club members also receive five 100-baht digital discount coupons.
The Pizza Company’s strong 2024 performance was driven by menu innovations, strategic promotions, and an expanded solo dining segment. With increased media spending and a focus on its Western Destination strategy—enhancing dine-in experiences with pasta, steak, and salad options—the brand aims to sustain growth and solidify its industry leadership.
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