Rabbit Life Insurance revolutionizes life insurance with ‘Money Laborers’

October 29, 2024 Anucha Kasun

Rabbit Life Insurance Public Company Limited, also known as Rabbit Life, is ramping up its business strategy for the final quarter of the year by launching the ‘Money Labourers’ campaign, revolutionizes from traditional life insurance models. Under the concept ‘Manage Money Before Money Manages You,’ the campaign addresses financial management challenges and life planning for the future, targeting individuals who work with money, as opposed to manual labour. The campaign highlights four diverse products that meet all lifestyle needs, reaffirming Rabbit Life’s position as a leader in life insurance for the new generation. The company follows the vision: ‘Thinking Differently to Elevate Life with Easy-to-Understand and Needs-Matching Life Insurance.’ Rabbit Life is dedicated to standing by all ‘Money Labourers’ to ensure they can leap towards a better life.

Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance, revealed, “The life insurance industry in Thailand continues to grow steadily. According to the Thai Life Assurance Association’s report for the first half of 2024, total insurance premiums reached 311,413 million baht. This reflects the fact that most Thais place great importance on securing insurance to prepare for unexpected events such as illness and to manage their finances in order to build future security. This aligns with the insights we have gathered from our three main customer segments: Insurance Starters: young individuals who have just started working and are looking for tools to help plan their future; Young Successors: office workers or those who have achieved success through multiple income streams and wish to manage both life and finances in the best possible way; Benefit Seekers: experienced individuals who are well-versed in insurance and seek to create the best possible growth for their lives as they serve as the backbone of their families. Our insights reveal that all three groups are seeking stability in life and financial management assistance to help them manage or optimize their money for maximum benefit.”

Mr. Korn added that, as a life insurance provider for the modern generation, operating under the vision “Thinking Differently to Elevate Life with Easy-to-Understand and Needs-Matching Life Insurance,’ Rabbit Life launched the ‘Money Labourers’ campaign. The campaign captures the financial challenges faced by customers and communicates the brand’s image with the idea, ‘Manage Money Before Money Manages You.’ Rabbit Life aims to encourage everyone to focus on financial management, positioning itself as a key partner to help ‘Money Labourers’ achieve a better life. The campaign highlights four products that cater to all lifestyles and needs:

Hero 10/3 Insurance: Designed for those who have achieved success through several income streams and experience substantial tax burdens. This plan offers a short 3-year payment period, with an annual return of 20% (of the sum insured) and tax deductions of up to 100,000 baht per year (According to the conditions of the Revenue Department.).

Bumnarn Mungmee 8555+: Ideal for those planning for retirement, this plan offers a pension of 15% per year (of the sum insured) and tax deductions of up to 300,000 baht per year (According to the conditions of the Revenue Department.)

Health Smile Insurance: Tailored for First Jobbers whose company group insurance may not cover all needs, with premiums starting at 348 baht. When combined with existing benefits, it offers coverage up to 20 million baht, ideal for hospital admissions, with tax deductions of up to 25,000 baht per year (According to the conditions of the Revenue Department.)

Jaijai 25/9 Life Insurance: Designed for CFO (Chief Family Officers) who want to ensure their loved ones are taken care of in emergencies. It guarantees a 2% annual return and offers life coverage – all causes of death up to 210% (of the sum insured).

“The ‘Money Labourers’ campaign stems from our exploration of the needs of our key customers. We found that financial challenges are not limited to one group — anyone can face these issues without proper financial management. This is why we are committed to developing a variety of products that meet all lifestyles, acting as a crucial financial management partner for all ‘Money Labourers,’ both now and in the future,” concluded Mr. Korn.

For updates on Rabbit Life’s news and promotions, visit the Rabbit Life website at www.rabbitlife.co.th.