“Shopee x ITA Seller Seminar – Empower Your Future”

The Embassy of Italy in Thailand and the Italian Trade Agency collaborate with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, in supporting tangible and sustainable growth of ‘Made in Italy’ brands in e-commerce industry through “Shopee x ITA Seller Seminar – Empower Your Future” seminar. Business gurus contribute to this seminar with aim to upskill entrepreneurs in terms of knowledge, modern marketing tools, and exciting promotions. As a warm-up to build their solid growth throughout 2023, seminar participants will start applying their enhanced skills during Shopee 3.3 Mega Shopping Sale.

Mr. Giuseppe Lamacchia, Trade commissioner of Italian Trade Agency Bangkok office, said, “In addition to conducting integrated marketing activities to engage Thai consumers and raise their awareness of our presence, our “Best of Italy” campaign has made it a key mission to empower our partners or ‘Made in Italy’ brands in both food and non-food sector. Recognizing that they are important jigsaw pieces in trading ecosystem, we seek to give them access to opportunities and business growth in Thailand’s e-commerce industry in a tangible and sustainable manner, paving way for them to deliver delightful Italian experiences to Thais with maximum efficiency. Today, we collaborate with Shopee to bring our efforts to the next level by organizing a seminar to comprehensively empower entrepreneurs. Shared at the seminar are knowledge, experience, secret recipes, and essential tips to operate in Thailand’s dynamic and constantly changing industry. Seminar participants will also get constant support namely modern tools to respond to market needs as well as fresh marketing ideas”.

Suchaya Paleewong, Senior Marketing Manager at Shopee (Thailand), said, “E-commerce has already become a part of consumers’ lifestyles and nudged the business sector to step into the digital world. Shopee is fully aware that digital skills are essential to today’s business operations. We also feel immensely honored to have been entrusted by Embassy of Italy in Thailand and the Italian Trade Agency to hold “Shopee x ITA Seller Seminar – Empower Your Future” seminar. We have mobilized human resources from the Shopee University for this seminar. With solid e-commerce experience and expertise, our gurus have come together to upskill entrepreneurs to help them keep pace with ongoing changes and prepare for trends that will increase e-commerce opportunities especially during double-sale promotions like Shopee 3.3 Mega Shopping Sale, the first mega sales event of 2023 that will begin soon”.

 The “Shopee x ITA Seller Seminar – Empower Your Future” seminar presents Thailand’s e-commerce guru Thanawat Malabuppha, who shared knowledge on the topic of ‘How to win e-commerce in 2023’. Designed to ensure entrepreneurs will be able to fly higher and faster, extensive training by Shopee University covered online selling with Shopee. Executives from many leading brands such as Alce Nero, Buti, Caffe Pompeii, Colavita, Festilia, Fiordelisi, Flonal, Illy, Kimbo, Life Snack, Marvis, Noah, Sabatino, Skin Regimen were also present at the event.

‘Best of Italy’ campaign, under the collaboration of the Embassy of Italy in Thailand, the Italian Trade Agency and Shopee, aims to serve authentic Italian aesthetics to Thai consumers via leading ‘Made in Italy’ brands from various industries such as food and beverage, beauty, fashion, home and lifestyle, and also to promote Italy’s good image among wider audience. The campaign is backed by immersive digital marketing experiences and integrated marketing and event tools, such as Shopee Prizes and Shopee Live. Shoppers can now get ready for a variety of special promotions that ‘Best of Italy’ will offer during Shopee 3.3 Mega Shopping Sale between 26 February and 3 March 2023. Available will be a discount of up to 50%, free shipping codes* and special discount vouchers up to 500 THB[1]. Better still, shoppers will be served exclusive infotainment content about Italy through ‘Shopee Live Shop Chim Tour’, which is on air every Thursday between 7pm and 8pm.

Stay tuned to “Best of Italy” updates, its many events and various special deals throughout the year, as well as latest ‘Made in Italy’ products via https://shopee.co.th/Italian-trade-agency.

[1] For terms and conditions and more information on voucher usage, please visit https://shopee.co.th/Italian-trade-agency