‘Thailand Amazing Durian & Fruit Fest 2023’ aiming at generating income for Thai fruit farmers
Bangkok, 10 May 2023 — Tops, a food business under Central Retail, the organiser of the country’s first durian buffet and largest fruit festival, underlining its leadership as the ultimate source of excellent-quality fresh fruits, joined hands with Tourism Authority of Thailand (TAT) in organising Thailand Amazing Durian & Fruit Fest 2023. Presiding over the opening ceremony was Mr Apichai Chatchalermkit, TAT Deputy Governor for Tourism Products and Business, the TAT invited the public to savour the wonders of premium-quality Monthong durians that are at their prime during the season, ready to be served with unlimited supply for people to enjoy. And more special than ever, with 5 exclusive menus created from fleshy durian, upgrading the variety of high-quality Thai fruit produce from farmers across the country. Join us to witness the potential of world-class quality tropical fruits from today until 15 May 2023 at CentralWorld.
Mr. Stephane Coum, Chief Executive Officer Food Group, Central Retail, said that Thailand is now in its prime of the fruit season and its produce is steadily entering the market thanks to Thailand’s terrain and climate suitable for fruit cultivation. The fruits in this season are of good quality, delicious taste, and are recognised internationally. They have become an important selling point that stimulates tourism among both domestic and foreign tourists. To put emphasis on the abundance of Thai fruits, Tops has selected the most delicious fruits of this season to be showcased at Thailand Amazing Durian & Fruit Fest 2023, a real Food Discovery & Destination for all consumers.
Thailand Amazing Durian & Fruit Fest 2023 is the country’s original and largest durian and fruit festival held for six years consecutively under the cooperation between Tops and Tourism Authority of Thailand (TAT). Online tickets have been made available for booking starting from 24 April 2023. With success, the festival saw an overwhelming interest and positive responses from durian enthusiasts as usual. The festival features three highlights that guarantee the unexpected value for money:
- Monthong Durian Buffet along with an assortment of seasonal fruits: enjoy to the fullest the most delicious premium-quality Monthong durian of this season carefully selected for sweet, plump, fleshy pulps with smooth texture, crispy outside but tender inside — all from reputable orchards with an assortment of seasonal fruits.
Enjoy a full 60 minutes of deliciousness.
- Durian Café Zone: The first-ever event featuring five culinary creations made from durian exclusively for dessert and durian lovers. The café proudly presents durian sticky rice, poached durian in coconut syrup, cheesy durian bake, durian lasagna, and durian Dice-cream.
- Refreshing Fruit Market Zone: A complete assortment of seasonal Thai fruits with international reputation from quality orchards across the country ranging from rare varieties of mangosteen, rambutan, coconut, long kong, mango, and many more to cool you down.
“Thailand’s Amazing Durian & Fruit Fest has selected ‘Gracz’ 100% biodegradable natural plant pulp products as the event’s packaging of choice to help reduce the burden of waste created by single-use plastic. The event also aimed at stimulating the consumption of Thai fruit products, delivering quality products to customers, and supporting Thai fruit farmers across the country while upgrading Thailand’s tropical fruits to the world-class reputation.”
“Tops’ customers can also give support to the Thai fruit farmers through ‘Tropical Fruit’ campaign throughout the months of May and June 2023. Discover seasonal fruits from the best sources such as a variety of premium-quality durian, mangosteen, rambutan and many more only at Tops. It is expected that this event will generate the more than 200 million baht of sales value,” concluded Mr. Stephane.
Savour the delectable tastes of Monthong durians and cool yourselves down with the best fruits through the six-day event from today until 15 May 2023 at Square C (outdoor) in front of CentralWorld. The event is more than ready to serve the 1-hour long deliciousness, 7 times a day: 11:00-12:00, 12:30-13:30, 14:00-15:00, 15:30-16:30, 17:00-18:00, 18:30-19:30, and 20:00-21:00. Admission tickets are priced at 699 baht (limited supply). Special! T1 members can redeem 5,000 points and 1 baht in exchange for a durian buffet ticket worth 699 baht at the event between 10-15 May 2023. Visit www.tops.co.th or follow Facebook page: TopsThailand or LINE @TopsThailand for more information.