TAT unveils ‘We Love Local’ campaign
THE Tourism Authority of Thailand (TAT) has kicked off its community tourism campaign “We Love Local”, aiming to draw more visitors to secondary cities, NNT reported yesterday (August 29, 2018).
Mr Noppadon Pakprot, TAT Deputy Governor for Domestic Marketing, said that the trend of seeking a local experience is gaining in popularity among travelers worldwide, including in Thailand. The trend not only appeals to the free and independent travel (FIT) market, but also to the corporate travel market.
Therefore, the TAT has adopted the “We Love Local” campaign as part of the Local Link project in a bid to introduce tourists to lesser-known destinations in secondary cities through direct experience, hands-on activities and stories told by local community members.
Under the campaign, 50 tourism communities selected from across Thailand have been categorized into ten clusters based on their characteristics and special activities for tourists. After their first experience, corporate visitors are expected to be inspired to organize similar trips to other communities, helping generate sustainable income for local residents.
Top: TAT launching its new“We Love Local” campaign. Photo: INN News