Bangkok – Pepsi®, a global beverage brand by Suntory PepsiCo Beverage (Thailand) Limited, is celebrating the 2019 summer with the launch of its latest music-inspired campaign “Pepsi Music 2019” to deliver an unexpected music experience and inspire the generation of today to live their passion. The brand has also unveiled the new international tagline across its trademark: FOR THE LOVE OF IT™.
Somchai Ketchaikosol, marketing director – beverages, PepsiCo Services Asia Limited, commented, “Pepsi at the global level has recently kicked off the year 2019 with unveiling a new marketing platform and tagline across its trademark: FOR THE LOVE OF IT™. Throughout the year, more than 100 countries around the world will unleash a collection of distinctive FOR THE LOVE OF IT content that champions the cola of today’s generation.”
The global tagline FOR THE LOVE OF IT encourages people to go all in for the things they love. In Thailand, FOR THE LOVE OF IT is brought to life through the brand’s passion of music – which has been at the heart of Pepsi for decades.
The “Pepsi Music 2019” campaign will focus on five key elements namely media integration, unexpected music experience, superstars as authentic brand ambassadors, innovative packaging and fashion collaboration with global lifestyle brand “PEPSI X FILA”.
Despite a challenging economic situation, Pepsi has continued to achieve a growth rate higher than the industry average and outperformed all other cola brands in Thailand. The brand has continued to maintain cola leadership in non-returnable packaging nationwide, with more than 45 percent share3.
“We are confident that our Pepsi Music 2019 campaign will bring fun and excitement to Pepsi fans in Thailand, especially the new generation consumers, help drive sales volume this summer and strengthen our leading position in cola segment,” concluded Somchai.
Follow updates on activities of “Pepsi Music 2019” campaign and FOR THE LOVE OF IT on PepsiThai Facebook page and PepsiThai official account on LINE.