Pepsi has increased its popular black soft drink by 2 to 3 THB per bottle depending on the size. The main reasoning for the price increase is the market mechanism. Pepsi states that they have not increased the price of their products for a long time and it is finally time to do so. There are 3 sizes that have received a price increase.
There are millions of people who are addicted to soft drinks with the most popular choice being black soft drinks. The main ingredients that cause this addiction are caffeine and sugar. The most iconic soft drink brands in Thailand are Coca-Cola, est, AJE Big Cola and Pepsi.
Suntory Pepsico Beverage (Thailand) (SPBT) who is the maker of Pepsi in Thailand announced that the company has increased the retail price for Pepsi beverages at 2 to 3 THB per bottle. Sirin Chotimut from SPBT stated that the reasoning behind the price increase is the market mechanism. The price has been adjusted accordingly to the demands of the market.
Another reasoning is that Pepsi has not increased its retail prices in Thailand for a long time. The company has been holding onto the increased cost of production for years. As the market is changing, Pepsi has to make changes to their products too.
The company promises to keep on developing its beverages at an always increasing standard and to find new innovations that focus on the health of the consumers. The company also mentions that the new sugar tax established by the Excise Department going into force in October of this year is only a small reasoning in the decision for the price increase.
There are 3 Pepsi sizes affected by the price increase 1. The 345 milliliters at 12 THB, 2. 430 milliliters at 15 THB, and 3. 640 milliliters at 17 THB.
FB Caption: Pepsi states that they have not increased the price of their products for a long time and it is finally time to do so.
Source: Mthai
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