During the COVID-19 pandemic, your brand may have lost market share. Rather than pull your hair out and look frantically for ways to regain this crucial market share, let Facebook advertising do it for you.
Facebook ads target the audience your brand is trying to reach both effectively and easily. Rather than taking a hard-sell approach that may turn your audience off, especially in this uncertain economic climate, Face book ads take a soft-sell approach that’s much more effective and low-key.
Facebook advertising allows you to target your audience by buying habits, among many other options. By letting your audience know that you offer the types of products and services they’ve bought in the past, your brand is making it known that its done its research and can easily provide what they may be looking for.
Save Money on Advertising
If your brand has lost market share recently, that also means you may not have the advertising funds available to try some new and risky advertising strategy. With Facebook ads, you know that your target audience is there. You just have to create an ad that sparks their interest and drives sales.
You can reach thousands of your targeted demographic for much less than you’d spend on finding target audiences yourselves, never mind the costs of creating the ads. The ability of Facebook to target prospective buyers so precisely means that you won’t be wasting money on reaching broad sections of the populace that may or may not be interested in your brand’s products and services.
For instance, if your brand sells women’s accessories, and it’s just added a line of chic and trendy book and computer bags, Facebook advertising allows you to focus your ads on only college-age women. You won’t be spending your limited advertising budget reaching middle-age men that wouldn’t be interested in your products.
This ability to target only those most likely to buy your brand’s products is one of the ways that Facebook ads are cost-effective.
Facebook Advertising Builds Customer Loyalty
By investing in Facebook ads, you can also build customer loyalty to your brand. Facebook has become a daily habit for billions of people around the globe. It’s the place where they connect with friends, family, co-workers and people of common interests.
By using this information, you can target ads to reach these subgroups of likely buyers. Once you’ve made one sale, you’ve likely made a fan that will pass on positive information about your product or service to their Facebook friends. Word of mouth is a powerful tool. By effectively harnessing this tool in the way that you create and target your ads, you can build customer loyalty within a targeted group.
The concept of loyalty also gives your brand an extra boost above your competition. Most consumers take an “if it ain’t broke, don’t fix it” approach to product loyalty. As long as your products and services deliver what buyers want, they’ll have no need to look elsewhere.
Facebook advertising provides you all with the tools, and at a low price, to create this level of brand loyalty.