The Pizza Company launches the “King of Delivery” campaign, leveraging Thailand’s largest network of 420 branches to guarantee 30-minutes delivery

June 17, 2022 Anucha Kasun

Only at The Pizza Company, customers are promised quick and delicious meals straight from the oven to their door
Hot imaginary male star couple ‘Earth-Mix’ to serve as the campaign’s brand ambassador

Bangkok, June 16, 2022 – The Pizza Company is working with the campaign’s brand ambassadors “Earth-Mix” to create a phenomenon and highlight its market-leading delivery position. To impress customers, The Pizza Company promises to take deliciousness, hot from the oven, and deliver it directly to their homes, while also providing fast service and standard quality. Moving forward as the ‘King of Delivery,’ The Pizza Company strives to maintain the number one brand in service excellence that has won the hearts of consumers in the food industry for more than 20 years under the concept of ‘A Company iron rules; deliver freshly baked pizza on every tray, fast delivery everywhere, and guaranteed delivery in 30 minutes.’ To accomplish this, the company emphasizes the strength of success through three main factors: systematic in-store management, the availability of modern equipment, and fast delivery within 30 minutes using the largest network of branch locations totaling 420 branches covering 75 provinces, as well as the meticulousness in delivering food on a standard that the company pays attention to every detail when providing services in the form of delivery. Customers can now order a pizza or more through the brand’s strong channels, such as The Pizza Company 1112 mobile app or calling 1112 or ordering via the website www.1112.com. This campaign is expected to increase overall sales through delivery by 20-25 percent in 2022 and will continue to grow in the future.

Mr. Panusak Suesatboon, General Manager of The Pizza Company, under the operation of The Minor Food Group Public Company Limited. stated that The Pizza Company first entered the Thai market in 2001 and has since grown to the present. It is also the delivery market leader and has been serving Thai people for over 20 years. Recently, the campaign “King of Delivery” has been launched to reinforce the image of Thailand’s delivery service leader under the concept of ‘A company iron rules; deliver freshly baked pizza on every tray, fast delivery everywhere, and guaranteed delivery in 30 minutes.

He continued, the popular star couple ‘Earth-Mix’ was chosen as the brand ambassador to create colorful branding and raise awareness of the origin of delivery services that have long won consumers’ hearts. This represents the brand’s ability to reach an audience of all ages. The Pizza Company’s delivery service has long been regarded as the heart of service excellence and consumer value. This has led to consumers’ trust and belief in the standard of deliciousness, speed, and food quality that exists today.

“The three most important factors that have helped The Pizza Company become a delivery leader are systematic in-store management from the beginning of receiving orders from consumers through every ordering channel of The Pizza Company,” said the general manager. Each order is recorded in the system and sent to the branch closest to the consumer, where it enters the food preparation process with the quality of fresh, clean, and safe ingredients. Then everything will be ready to cook delicious meals in the oven and prepare all items to be delivered to customers on time. Customers who order food via the brand’s app can track the status of their delivery in real time.

Furthermore, The Pizza Company adds another level of exclusivity to pizza delivery efficiency with advanced tools to maintain quality and speediness. After leaving the kitchen, each item will be delivered by the brand’s dedicated rider. Pizza and other meals will be immediately packed in a hot bag. Inside the bag is a heating plate which regulates the temperature and always keeps the food warm. The rider then places the hot bag in a fiberglass heated compartment at the back of the bike’s seat to prevent the outside temperature from reaching the inside of the food container. As a result, customers can eat pizza that is still hot and of the same quality as if it had just come out of the oven. The 30-minutes delivery guarantee is completely consistent with the concept of ‘A company iron rules; deliver freshly baked pizza on every tray, fast delivery everywhere, and guaranteed delivery in 30 minutes.’ In addition, fast service must be accompanied by the largest branch network. The Pizza Company can serve customers in almost every urban area because we have over 420 branch locations in 75 provinces. There are more branches in Bangkok and the surrounding areas than in other provinces. We are looking for ways to expand in the future so that pizza lovers do not have to worry about delivery times.” said Mr.Panusak.

Mr. Panusak added that “In the past, delivery competition in the food industry was often based on speed and promotions. The Pizza Company, on the other hand, is not only concerned with fast delivery and a variety of promotions, but the brand also focuses on meticulousness and the highest quality of food. We pay attention to food flavor because food is an important part of our lives. Enjoying delicious, ready-to-serve food made from high-quality ingredients will impress and delight our customers. Even though they eat at home, they will have a restaurant-like dining experience.”

“Families and working professionals who value the convenience of delivery services are the brand’s primary target customers. We are still the number one brand that can maintain standards and consumer confidence in all aspects. With iron rules at The Pizza Company, every pizza and meal must be freshly prepared, baked hot from the oven, and delivered in a hot bag. They must be placed in a storage fiber cabinet with an additional layer of quality and taste protection. As a result, we dare to guarantee that every tray of our pizza will be delivered in perfect condition and within 30 minutes to any location. We want customers to enjoy the quality and delectability that comes hot from the oven to their homes.”

“Customers can now order a pizza or more through the brand’s strong channels, such as The Pizza Company 1112 mobile app or calling 1112, or ordering via the website www.1112.com, and the wait for a freshly baked pizza from the oven will be shorter. The service is available throughout Thailand. Backed by the brand’s commitment to customer experience and dedication, this campaign is expected to increase overall sales through delivery by 20-25 percent in 2022 and will continue to grow in the future,”

To meet the needs of consumers looking for the best deals, The Pizza Company also offers a service that delivers great value on a consistent basis with the 11.12 Fan Day promotion. Another popular promotion is ‘Thursday Special Discount,’ which provides a great deal every Thursday before the weekend. The promotion is valid for both dine-in and takeout at all locations.