Creatively moving ahead with Kraam
IN a world where almost everything has already been done it is difficult to break
fresh ground but this is exactly what Nye Estate Company has accomplished with
its new Kraam condominium located in Sukhumvit soi 26.
Sutee Limpanachaipornkul, this company’s managing director, said last week that
both he and the company’s CEO Ornruedi Na-Ranong have a lot of experience in
real estate having worked together at Univentures Plc while prior to that he also
was with Sansiri Plc and Lehman Brothers.
“Breaking new ground means doing something good which meets the public’s
needs but is not being done because of certain restrictions.”
“We look at why it is not being done and if done whether the result would be good.”
“Because we are a boutique developer and not listed on the stock market we don’t
have to build massively and have time to look at details and resolve problems.”
Nye Estate rose to fame with its Parc Priva single house development near
Thailand Cultural Center and then chased that up with its Quarter Collection
townhouse and single house projects in Sukhumvit soi 31, 39 and Thonglor.
However this company does have deep roots in the property market because the
major shareholder is Narai Property which is entrenched in the suburban
condominium sector but saw a good opportunity to move into the city center
through the new firm.
An outstanding feature of Kraam condominium is the hundred-year- old flame tree
which the developers have decided to keep because it is invaluable.
“This plot has a cool, nice homelike feeling and so we thought of building a
homelike condominium here and that’s the key word to its design.”
Mr Sutee explained that when you drive into a private residence there would be
space to conveniently park your car so likewise here all units have fixed parking
space. Moreover every unit has storage space in the car park to put away things
like golf clubs and tennis shoes which are a nuisance to lug up and down the lift.
“Wind blows all the time inside these condo homes because we have lots of
windows both in front and at the back.
“The problem with most condos is that they don’t get any wind because there are
windows on one side only.”
Kraam condominium’s special features ensure that it is really a home.
Houses are usually surrounded by trees which keep the sun out but it is not
possible to have such greenery on condominium floors. For this reason the
developers installed tripled-glazed windows for insulation.
“We wanted a lot of light to come into our units so the glass windows run up from
floor to ceilings and the ceiling is three meters high.”
Mr Sutee mentioned that Kraam is being pitched at both Thai and foreign buyers
but primary real end-users.
“Foreigners have bought a lot, 10% already … so far we have already sold 60%.”
By Thai Residents reporters
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