Survey on Japanese Real Estate Investment Interests Among Wealthy Thai Residents
RENOSY (Thailand) Co., Ltd., a leading provider of real estate services in Thailand, has announced the results of a comprehensive survey on the investment intentions of wealthy Thai residents in Japanese real estate.
The survey, conducted among high-income individuals residing in Bangkok, reveals a strong interest in Japanese real estate among the Thai elite. In response to this trend, RENOSY (Thailand) Co., Ltd. will participate in the upcoming “Bangkok Nippon Haku 2024,” a major Japanese exhibition, to further promote Japanese real estate investment opportunities.
Key Survey Findings:
- Market Size: The survey estimates that approximately 45,000 high-income individuals in Bangkok are interested in investing in Japanese real estate.
- Investment Destinations: Among wealthy Thai investors with overseas real estate holdings, 24% own properties in Japan, making it the second most popular destination after Singapore (36%).
- Investment Amounts: The most common investment ranges for Japanese properties are between 4-5 million THB and 10-25 million THB, with nearly 60% of investors focusing on these price brackets.
- Expected Returns: 58% of experienced real estate investors found a return of 4% on properties priced at around 6 million THB in Japan to be attractive.
Survey Details:
- Period: June 26, 2024 – July 5, 2024
- Participants: High-income individuals in Bangkok (N=156)
- Target Audience: High-income residents of Bangkok (household income of 100,000 THB or more per month)
- Demographics: Thai men and women aged 30-50
- Area: Bangkok (Krung Thep Mahanakhon, Pathum Thani, Samut Prakan)
- Method: Online survey using INTAGE Thailand web panel
Future Plans:
Based on these survey results, RENOSY (Thailand) Co., Ltd. plans to implement targeted marketing strategies aimed at affluent international investors. The first step in this strategy will be participating in the “Bangkok Nippon Haku 2024” exhibition, held from August 30 to September 1, 2024, at Siam Paragon’s Paragon Hall. RENOSY will set up a booth to provide information and support to investors interested in Japanese real estate, further promoting investment opportunities in Japan.
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