To support a growing Thai market reaching 4.5 billion baht within 2 years
- “Sizzler” is ready to serve 2 new plant–based menus, both Thai and Western style, for healthy lovers – “OmniMeat Laab Tod with Sticky Rice”, a true Thai style dish with an authentic taste of I–San, at 299 baht and “Beyond Steak with Guacamole & Salsa”, a creation of Mexican style steak, at 399 baht. Available at Sizzler for both dine–in and delivery at all 30 branches from today onwards
Bangkok, October 8, 2021 – Sizzler hits full stride in the “Plant-Based Food” market, serving new creations as their regular menus for both dine-in and delivery, especially for vegetarian, vegan and flexitarian or even regular food diners at an average price of 99-399 baht. Sizzler’s 2022 goal is to increase their revenue by 30% through plant-based menus to support the growth of plant-based market in Thailand in 2024 that is expected to reach the value of 4.5 billion baht. At the same time, Sizzler has launched 2 new plant-based menus – “OmniMeat Laab Tod with Sticky Rice” and “Beyond Steak with Guacamole & Salsa”. These are available for everyone to experience the wonderful taste at Sizzler for both dine-in and delivery at all 30 branches from today onwards.
Mr. Kreetakorn Siriatha, General Manager of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, says that over the years, healthy food has been an eye-catching trend globally, especially during Covid-19 Pandemic, an obvious trigger that draws people to change their eating habits. More people are now aware of the importance of their health and food selection. Plant-based food has now become a popular selected food choice. This can be seen through the growth of the global plan-based market in 2020 with the value of about 4.3 billion US dollars and is predicted to reach the value of about 8.3 billion US dollars in 2025 (source: Plant Based Meat Market Outlook 2025). While in Thailand, over the past 2-3 years, plant-based food market has been growing continuously with the plant-based market value of about 2.8 billion baht in 2019 and it is expected to reach 4.5 billion baht or at the average growth of 10% per year in 2024 (refers: Krungthai COMPASS).
Sizzler, as a leader in restaurant industry who serves plant-based menus since the end of 2019, has added these menus to their regular menus as new selections for vegetarian, vegan and flexitarian or even regular food diners providing an easier access and more selections of plant-based dishes all year round at the average price of 99-399 baht. Every dish will also come with a premium salad bar, Sizzler’s unique dine-in characteristic, and will be available for both dine-in and delivery to highlight being the leader of healthy food innovators as well as environmental awareness. Sizzler’s 2022 goal is to increase their revenue by 30% through plant-based menus.
Mrs. Nongchanok Stananonth, Assistant Vice President of Marketing Group of SLRT Limited Company; a subsidiary of The Minor Food Group Plc.; a restaurant operator under the brand Sizzler, mentions that Sizzler teams up with Asia’s leading Plant-Based food producers, “Beyond Meat” and “Green Monday”, imports premium ingredients for the creation of 2 new menus that are 100% plant-based with a refined cooking process by the hands of Sizzler’s experts who create a remarkable taste, including:
- “OmniMeat Laab Tod with Sticky Rice” – a creation of fried Laab from plant-based protein, a true Thai style food with an authentic taste of I-San, eats together with hot steamed sticky rice. The dish fits well with a healthy lifestyle for anyone who wants to fill their empty stomach with a natural protein source that still preserves the original teastetyness at the price of 299 baht. Moreover, OmniMeat Laab Tod is also available as an appetiser at only 99 baht, as well as take-out for delivery anywhere you want.
- “Beyond Steak with Guacamole & Salsa” – freshly grilled meatless steak served with a mixture of beetroot and orange juice that gives a balanced sweet-sour taste, topped with fresh guacamole and salsa as well as friend taro to add an extra crispy texture to the dish that Mexican food lovers cannot miss, only at 399 baht.
Both menus “OmniMeat Laab Tod with Sticky Rice” and “Beyond Steak with Guacamole & Salsa” are ready to be serve for healthy lovers to experience the wonderful taste that is not only good for the health and the heart, but also the Environment, at Sizzler for both dine-in and delivery at all 30 branches from today onwards. For more information, please contact Sizzler Public Relations Department at Tel: 02-365-6934 or visit the Facebook fan page: www.facebook.com/SizzlerThai or website: www.sizzler.co.th